Q CELLS receives TOP BRAND PV seal from EuPD Research
(PresseBox) (Bonn, )Hanwha Q CELLS has again been awarded the "Top PV Brand" seal, which was developed by the Bonn-based market research institute EuPD Research. The seal attests to the module manufacturer great brand awareness on the German, Italian and French market.
The Q CELLS solar modules by Hanwha Q Cells have been positively perceived among European installers in 2015 and are also widely used. This is the result of a survey among installers in various European countries, carried out by EuPD Research, and it is also the reason why the module manufacturer was awarded the "Top Brand PV" seal in Germany, France and Italy in the category 'Modules'.
Hanwha Q CELLS is a global player and offers a huge variety of products in the field of photovoltaics: from modules to kits to systems and even large solar power stations.
"We are very pleased to be named best brands in Europe and to be presented with the award for the second consecutive time. This award is very important to us as it is awarded on the basis of objectively evaluated feedback from all installers in Europe. And at the same time, especially as a newly established company, it is an incentive for Hanwha Q CELLS to strengthen the brand satisfaction of our Q CELLS brand and to increase its distribution in the core target group 'installers'," says Thomas Franken, Vice President Marketing Q Cells.
In an independent study conducted among installers in Germany, France and Italy, the brand achieved top results compared to other manufacturers. The brand especially convinced intermediaries in Germany, Italy and France. Thus the company achieved above-average brand awareness in France compared to its competitors and in Italy it was the distribution range that was considered very positively. The "Top PV Brand" seal is based on an independent survey which is conducted annually by EuPD Research. Ten different evaluation criteria give a very precise picture of the situation. Among other things, the brand itself, its awareness as well as its market penetration is assessed. The "Top PV Brand" seal is exclusively awarded to the leading manufacturer in the industry.
Seals help to orient: intermediaries and end consumers rely on quality seals
In a very competitive global market, quality seals, like for example the "Top Brand PV" seal, offer added value not only to manufacturers; intermediaries can also differentiate themselves from their competitors through a high-quality product range. Furthermore, the quality seal also helps end consumers to orient themselves in an ever more differentiated market. The message of the seal is easily conveyed and offers huge brand recognition to the end consumer, thus establishing a great basis for comparisons.